Gingersnap have added some real and actionable customer insights that enable us to maintain our customer focus. They’ve quickly got to grips with our requirements and have carried out a number of projects, using different techniques to really enhance our understanding of our customers and provide some real confidence in the direction that we take the business.
Customer Offer Workstream Manager – National Supermarket
National DIY Retailer
Over the last few years I have worked with Janet on a number of research projects. She has continually delivered valuable and actionable insights which have helped to shape our future business plans. Her work has always been of the highest standard and I would not hesitate to recommend her a qualitative researcher.
Research Manager – DIY Retailer
“From the first project Janet provided a flexible can-do approach, coupled with a consistency and conviction in delivery which very quickly made her our preferred supplier. As well as very strong moderating skills, outputs were of a consistently high standard and appropriate from the board to the shop floor. Her approach and presentation style won over some difficult audiences and helped to drive identifiable improvements. From proposition redevelopment to merchandising, Janet’s work has always been of the highest quality”